By now everyone has seen more that a 100 fitness gurus advertising slim tea or some sort of protein bar. What are they really doing and does it work?
Influnce marketing is when a brand/business creates a relationship with a influencer/celebrity who go on to represent your brand in many possible ways, this could be supporting you in their blog, featuring your product on their social media or allow you to do a guest post on their social media page.
What makes this method of marketing more effective than others is that influencers already have a large trustworthy fan base that already engage with them so their following are more responsive and likely to try what they advice them as they have built trust with their audience over time.
You might now be wondering how do you get the perfect match for your business. Influencers tend to come in very specific niches unless you are Kevin Hart, which means you have to get a industry related influencers as they are already admired in that field and people want to know what they use/do daily to get there and this is where they now advertise your business.
Be sure to build a meaningful relationship with yoyr target influencer and offer them real value before you ask them as they are normally pestered by selfish people who just want to take advantage of them so they are used to saying no and can smell your bs.
If you think your business would benenfit from influencer marking and your are looking for one feel free to DM us or email us and we will be of great assistance.