Quality over quantity a lot of companies make the mistake of looking for more followers and growing their account quick but they forget that social media is a marking tool which should be used to find potential clients.
Having 100k followers does look good on your account however if only 2 of those are buying then what good are they for your company . instead of looking for many followers your should look to increase the quality of your followers which will increase the chances of then turning into a customer.
When you open your account it pays very well to stay active and engage with your following, a lit of businesses tend to just open their accounts, post their content and hole to get reach, this is not how social media works, the term social suggests that there is a exchange in social value from both sides so don't expect people to engage with you if you do t engage with them. Our tip would be a spend a hour or more on all of your socialmedia interacting with other people before you post your own and this is how you build a real relationship.