Problem: nightclub pub struggling to get traffic on a Saturday night
Solution: After a creative meeting we decide that to fill in Saturday nights the best option is to host a specialist demographic. Social scope came up the Sauce and Vibes which was a event aimed at the lovers of Hip hop, Afrobeats and Dancehall. Given on week to push it we manage to smash the numbers expected (367/ 100 expected) without a single promoter, not a single penny on advertising, promoters or flyer but just social media. This shows the power of social media if you use it well.